PRIVACY STATEMENT
Gaia Solutions BV (Go Potty), located at Anna van Hannoverstraat 4, 2595 BJ The Hague, Chamber of Commerce number 87521717, is responsible for the processing of personal data as shown in this privacy statement.
www.gopottynow.com
Anna van Hannoverstraat 4
2595 BJ The Hague
+31627499638
Imke Eikendal is the external Data Protection Officer of Go Potty. She can be reached via imke@legalcraft.nl.
This Privacy Statement applies to all products, services, applications, websites, and technologies developed and operated by Gaia Solutions BV, including but not limited to the GoPotty app, the GoPotty website, and any other digital products we may offer now or in the future (collectively referred to as “our products”). References to “we”, “us”, or “Go Potty” in this statement refer to Gaia Solutions BV.
Personal data that we process
Go Potty processes your personal data because you use our services and/or because you provide this data to us yourself.
Below you will find an overview of the personal data that we process:
- First and last name
- Date of birth
- E-mail address
- Zip code
- Country
- Child’s name
- Child’s date of birth
- Child’s gender
- Child’s progress in potty training through successes and accident logs
- Profile picture
- Other personal data that you actively provide, for example by creating a profile in the app, in correspondence and by telephone.
- IP data, browser data, device data, device identifiers, and in-app usage data (e.g. screen views, button interactions) collected via service providers including Google Analytics, and Amplitude.
Special and/or sensitive personal data that we process
Our website and/or service does not intend to collect data about app users who are younger than 16 years old. Unless they have parental or guardian permission. However, we cannot check whether a visitor is older than 16. We therefore advise parents to be involved in the online activities of their children, in order to prevent data about children being collected without parental consent. If you are convinced that we have collected personal information about a minor without this permission, please contact us at hello@gopottynow.com and we will delete this information.
For what purpose and on what basis we process personal data
Go Potty processes your personal data for the following purposes:
- Offer you the opportunity to create an account and personalize our support.
- To further improve our products and marketing and sales strategy.
- To be able to collaborate with (semi) government agencies (for example health clinics) and universities by sharing aggregated and anonymized data on potty training.
Automated decision making
Go Potty does not make decisions based on automated processing on matters that can have (significant) consequences for people. These are decisions taken by computer programs or systems, without involving a person (for example an employee of Go Potty).
How long we keep personal data
Go Potty does not store your personal data for longer than is strictly necessary to realize the purposes for which your data is collected. We use the following retention periods for the following (categories) of personal data:
Personal data: name of child, name, profile picture, personal description – 6 months after removal of the app.
Sharing personal data with third parties
Go Potty shares your personal data with various third parties if this is necessary for the execution of the agreement and to comply with any legal obligation. We conclude a processing agreement with companies that process your data on our behalf to ensure the same level of security and confidentiality of your data. Go Potty remains responsible for these processing operations.
| Category | Organization | Jurisdiction | Goal | Data |
|---|---|---|---|---|
| Service provider (database hosting) | Firebase Console – Google | United States, data hosted on European servers | Go Potty data is stored in a Firebase database. | All personal data as mentioned above is hosted in European servers and only accesible by the Go Potty team |
| Service provider (database & internal dashboard) | Supabase | United States, data hosted on European servers (EU West) | Storing aggregated data to power internal dashboards, such as tracking potty training process steps, training type breakdowns, and usage trends. No individual user data is displayed in these dashboards. | Aggregated and anonymized data |
| Service provider (data analytics) | Amplitude | United States, data hosted on European servers (EU West) | Collecting in-app analytics to understand how users use our products, measure feature engagement, and improve the product experience. | Data such as device ID, app interactions, screen views, and usage patterns. |
| Service provider (CRM) | Odoo | Belgium | Collecting, storing and using e-mail addresses of B2B contacts for sales & marketing purposes | E-mail address, first name, last name, role and telephone number |
| Service provider (e-mail marketing) | Brevo | France | Collecting, storing and using e-mail addresses of app users for sales & marketing purposes | E-mail address, first name, last name and other data such as IP address, browse, device data etc. |
| Service provider (survey tool) | Typeform | Spain | Collecting feedback to improve our products and services | E-mail address and other data such as IP address, browse, device data etc. |
| Service provider (data analytics) | Google Analytics/Youtube – Google | United States | Collecting data to improve our products and services and marketing | Data such as IP address, browse, device data etc. |
| Service provider (data analytics) | Hotjar | Malta, Europe | Collecting data to improve our products and services and marketing | Data such as IP address, browse, device data etc. |
| Collaboration – partner | Universities & colleges | The Netherlands/ Europe/United States | Supporting scientific research | Aggregated and anonymized potty training data |
| Collaboration – partner | (Semi) Government agencies (e.g. hospitals, health clinics) | The Netherlands/ Europe/United States | Support in making potty training policies and protocols | Aggregated and anonymized potty training data |
Data sharing with referring organisations
If your childcare organisation or municipality has referred you to Go Potty, we may share certain information back with them. These organisations pay for your membership and we provide them with insights on how parents and/or caretakers are using the app. Data is shared in two ways:
At organisation level: we provide anonymised and aggregated reports that do not identify individual parents and children.
At childcare location level: we share more detailed information, including your name, your child’s name, the type of potty training you selected, and the date you started training.
This is strictly based on the information you provide in the app. This sharing helps organisations support families better and evaluate the effectiveness of their potty training programmes.
Cookies, or similar techniques, that we use
Go Potty (through its service providers) uses technical and functional cookies and analytical cookies that do not infringe on your privacy. A cookie is a small text file that is stored on your tablet or smartphone when you first visit the app or website. The cookies we use are necessary for the technical functioning of the website and app and for your ease of use. They ensure that the app works properly and, for example, remember your preferred settings. We can also optimize our website and app with this. To get more insights on how do we manage cookies, please refer to the Cookie Policy page.
View, modify or delete data
You have the right to view, correct or delete your personal data. You also have the right to withdraw your consent to the data processing or to object to the processing of your personal data by Go Potty and you have the right to data portability. This means that you can submit a request to us to send the personal data we have about you in a computer file to you or another organization mentioned by you.
You can send a request for access, correction, deletion, data transfer of your personal data or request for withdrawal of your consent or objection to the processing of your personal data to hello@gopottynow.com. To ensure that the request for access has been made by you, we ask you to send a copy of your proof of identity with the request. Make your passport photo, MRZ (machine readable zone, the strip with numbers at the bottom of the passport), passport number and Citizen Service Number (BSN) black in this copy. This is to protect your privacy. We will respond to your request as soon as possible, but within four weeks.
Go Potty would also like to point out that you have the opportunity to file a complaint with the Dutch national supervisory authority. You can do this via the following link: https://autoriteitpersoonsgegevens.nl/en/submitting-a-tip-off-or-a-complaint-to-the-ap
How we protect personal data
Go Potty takes the protection of your data seriously and takes appropriate measures to prevent misuse, loss, unauthorized access, unwanted disclosure and unauthorized changes. If you feel that your data is not properly secured or there are indications of misuse, please contact us via hello@gopottynow.com
Updates to this Privacy Statement
Go Potty may update this Privacy Statement from time to time to reflect changes in our services, legal requirements, or data processing practices. We will notify you of any significant changes by updating the version number and date at the bottom of this statement, and where appropriate, through more direct communication methods. Continued use of our products after changes have been published constitutes acceptance of the updated statement.
Go Potty Privacay Statement Version 2.1 – 2 June 2026
